Hi. I'm Anubhaw.

Data Science & Analytics Specialist with experience in creating data-driven solutions and optimizing performance evaluations.

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Experience

MiQ

Senior Analyst

Nov 2024 – Present | Bengaluru, Karnataka
  • Collaborated with account and trading teams to design and deliver pre- and post-campaign performance insights, supporting strategic planning and media optimization for the Indian market.
  • Built and maintained interactive dashboards using Looker Studio to visualize campaign performance in real-time and provide transparency for stakeholders.
  • Implemented an automated reporting framework for post-campaign summaries, reducing turnaround time by 20% (1 full day) and accelerating strategic decision-making.
  • Supported execution of weather-synchronized campaigns by leveraging real-time weather data to activate geo-targeted ads, enhancing relevance and user engagement.
  • Contributed to cross-functional innovation projects to streamline data sources using APIs and LLMs (LangChain), improving the scalability and efficiency of insights delivery.
  • Utilized PySpark (Databricks), Python, SQL, Looker Studio, Excel, and PowerPoint to analyze data, build visualizations, and communicate insights effectively to business stakeholders.

Tredence Inc.

Consultant (Data Analytics)

Jul 2022 – Nov 2024 | Bengaluru, Karnataka
  • Created and optimized ITA reports for over 30,000 active associates across 2,500+ stores, significantly enhancing performance evaluations at various leadership levels in the fashion retail industry.
  • Optimized SQL queries, reducing compute resource usage by up to 45% (1.5TB to 700GB).
  • Worked with the demand and forecasting team to manage DAGs, created dashboards using prediction data, and uncovered business insights.
  • Developed Python scripts to automate SQL scripting and ER diagram generation for enterprise-level dataset modeling in Atom.Ai, an in-house product.
  • Worked with the metric & measurement team on finding business insights related to Returns & Exchange of the products.
  • Technologies: Google BigQuery, Tableau, Python, Airflow, Metric Insights, MS-Excel, HTML-CSS, JavaScript

HnCC BIT Sindri

Mobile Application Developer

Nov 2019 – Jun 2022 | Dhanbad, Jharkhand
  • Android application development using JAVA, XML, SQL, REST APIs.
  • Developed a spam removal application that achieved over 20,000+ downloads within the first week.

Skills

Computer Languages:

Python, PySpark, SQL, Java, HTML-CSS

Tools and Frameworks:

Git, Airflow, Docker, Web Scraping, Machine Learning Algorithms

Platforms:

Google Cloud Platform, AWS, Databricks, Linux-CLI

Software:

Tableau, Power BI, MS-Excel, Looker

Projects

Vegetation analysis - Google Earth Engine

Analysis of the 20-year change in the Jharia Coal Fields caused by mining and allied activities (2000-2020).

  • Built-up area has increased by 11.51%.
  • Vegetation area has decreased by 5.50%.
  • Water bodies has decreased by 28.57%.

Customer Behavior and Churn Prediction

Analyzed purchasing patterns of top 15 fashion retail brands to understand customer behavior, particularly in response to promotions.

  • Developed a predictive machine learning model to identify customer churn, enhancing retention strategies for the brands.
  • Evaluated the effectiveness of different promotional strategies across multiple brands to optimize marketing efforts and increase customer loyalty.

Contests Calendar App

Developed an Android application that informs users about coding competitions across eight platforms, including platforms such as CodeChef, LeetCode, and Codeforces.

  • Users can add reminders for these competitions directly to their calendar
  • Tool/Technology used JAVA, REST API,Calendar API, Retrofit Library,Firebase.

Certifications

Google Cloud Certified Associate Cloud Engineer Badge

Google Cloud Certified Professional Data Engineer

Google Cloud Certified Associate Cloud Engineer Badge

Google Cloud Certified Associate Cloud Engineer

Databricks Certified Data Engineer Associate Badge

Databricks Certified Data Engineer Associate

Microsoft Certified: Azure Fundamentals [AZ-900] Badge

Microsoft Certified: Azure Fundamentals [AZ-900]

Oracle Cloud Infrastructure Foundation Associate Badge

Oracle Cloud Infrastructure Foundation Associate

Education

B.Tech, Mining Engineering

Birsa Institute of Technology, Sindri

Aug 2018 – June 2022 | Dhanbad, India

CGPA: 8.95

Achievements

  • Quick Of The Block recognition from Tredence
  • Pat on the back recognition from Tredence
  • Secured 6/110 in Hackathon organised by Code Warrior

Activities

  • Student Coordinator, Training and Placement Cell, BIT Sindri
  • Technical Head, SME-BIT Sindri Students' Chapter

Contact

Email

work.anubhaw@gmail.com

LinkedIn

linkedin.com/in/anubhaw19

GitHub

github.com/anubhaw19